seo

Microsoft have a Search Engine Optimization Toolkit, which allows you to run reports which identify any errors with content, code and any on-site SEO issues. It will scan through your site to identify the following types of error: * Canonicalization * Uppercase letters in urls * Missing/duplicate/short/long title tags and descriptions * Broken links * Duplicate content * Slow pages What I really like is that you can save that report & re-run to compare. Meaning that once the amends have been...

Sometimes it is simply impossible for businesses to maintain their URL structure on their website redesign. It can be devastating for a business if they do not set up their URL structure correctly. A 301 redirect will attempt to pass some of that power from the old URL over to the new one. There are many ways you can do this depending on your site structure. What is a 301 Redirect? From the eyes of the search engine the “301” lets them know that a page has been moved to a new destination or...

If you look around you it is clear that every business should be doing “something” online to spread their word and message about what they do as a business. I’m not saying you have to become a guru in your industry over night but if you have a loss of business or need more and you don’t think like a big business it might be time to start. There is a reason why businesses out there have gotten as big as they are, they think like a big business. When you think like a big business you start...

There really is no secret sauce when it comes to search engine optimization. There are however some important efforts that every new website owner or SEO beginner should be doing when it comes to getting their message out. Meta Tags: Every meta tag on your website should always be unique. I come across websites all the time where all the meta tag information is exactly the same throughout the entire website which is a very horrible approach. Keeping all your meta information unique on every page...