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You have been running your pay-per-click campaign on Google for months. You were getting good results, so you just left it on autopilot. But you have noticed that your sales are slowly going down with your monthly expense staying at your maximum daily spend. You need to tune and optimize your campaign. Where do you begin? You have an advantage; you have history and past performance to guide you. To maximize your effectiveness you need to track Adwords conversions. Apply this code to a thank you...

I’ll be writing a followup to my previous blog post very soon (I’m still gathering evidence, working on a solution, etc.). In the mean time, I want to give you a quick review of a product I just bought. Today I saw an ad for a product called Confidential Conversions, which was just launched in the past couple days. The sales letter features a young marketer named Philip Mansour, who reports that he is making $173,165 per month by buying “hidden wholesale traffic for pennies on the...

The last session of the day and my back is thankful for that. Here are some great insights from the site clinic: www.goodness.com.au URL’s should be short and descriptive, not full of unknown parameters Have text behind an image Use header tags Don’t use session id’s 404 error page could be improved Make sure www and non-www resolve to the same place Price of a product should be next to the cart Use breadcrumbs More information in the title tags-watch out for kw stuffing www.britax.com.au Can’t...