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You have just seconds to grab a prospects attention. Use trigger words to attract visitors and then encourage action. Use emotional trigger words in headlines and your content writing. They motivate action and movement within the website. Keywords and trigger words are both important in content writing. Keywords are used in search engine optimization and bring visitors to your website, usually via search engines. Trigger words create emotion and it is this emotion that encourages action. In marketing,...

Online Turn your website into a lead generation website with an email capture form. Use A/B split testing to improve your website and PPC conversions. Offer your prospects a free ebook or report if they opt in Interact with website visitors by supplying valuable information using auto responders. Add a clear call to action on your website such as “Request a Quote” Do educational email marketing to your list. Publish a weekly newsletter with “how-to tips” Market new products to existing...

Social Media Marketing really went main stream in 2008. This is according to Google Trends. This was when many “early adopter” businesses began implementing social media in their marketing campaigns. But will social media marketing work for all businesses? When the Internet went public in the early 90s, many businesses were slow to adopt this new media into their marketing. It was the early adopters that took full advantage and are now leaders in the Internet world. Today if a company doesn’t...