Small businesses have an advantage over big businesses. They are fast, flexible and can make decisions without the bureaucracy that many big companies suffer from. It is this ability to make decisions and take action that makes blogging work so well for small business. Blogs are a powerful way for businesses to reach and interact with potential customers.
- Low cost: Blogs can offer a low cost way for businesses to get a web presence. According to a 2009 Ad-ology study 46% of small businesses surveyed do not have a website. Blogs allow a business to have an online web presence at a lower cost than a custom website and without the need to learn HTML.
- Content: The focus of a blog should be on the message, not on a flashy site design. Blogs are about reaching your target audience with a message they find interesting and useful. It could be opinions on the latest industry trends or how to advice.
- Fast: Blogs broadcast their message via RSS across the Internet. This is the same technology that allows news stories to be found and read within minutes of a story breaking. Normal websites wait for search engines to find and spider them while blogs broadcast their message actively.
- Trust: People trust the content on blogs that come from individuals more than stories from mainstream news or from large corporations. Many people will search and read the content from a number of blogs and then draw their own conclusion. Blogs allow small businesses to voice their message online.
- Optimization: Add a blog to your business website and this can help improve the rankings of the website. It just takes regular blog posting with keyword rich writing. Blogs are an excellent SEO tool that professional SEOs use.
Yes people do still read blogs, you are reading one right now. You just need to have something important to say. Learn more about how blogs can be used to grow any business. The eBook Mastering Blog Marketing by Doug Williams is a step by step guide on how to use blogs. The eBook is free.
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