Video is the ultimate engaging format on the web and the average Internet user views 25 minutes of video each day. YouTube is the number one video site. If you are not producing videos, you are missing a huge potential source of traffic.
In March 2010, 180 Million US Internet users watched 31.2 billion videos or over 100 million videos being viewed each day. That is an average of 173 videos per US Internet user per month. YouTube had 42% of all videos viewed online. The next closest video provider was Hulu with only 3.4% of the videos viewed.
YouTube is clearly the leader and the place you want to host your video. But what types of videos would you want to post? The first thing you need to do is make it interesting to a potential customer.
- Expert Interviews: Find experts in your market and interview them on trends, predictions or events that are important to your target market.
- Tutorial Videos: Choose a topic your prospective customers would find interesting. Education type videos are a great way to build confidence in your business. The goal is to provide quality content that will impact viewers.
- Customer Stories: Have customers share their experiences of working with your company. Perhaps a story about a project you did for them and how it made a difference to them.
The most important thing to do is to experiment. See which video types and even which content works best with your target audience. These videos can be viewed on YouTube or easily embedded on your own website or blog using the provided embed codes from YouTube.
Always provide your website URL in the intro and conclusion of the video or a watermark near the bottom through the full video. After all, you want to make it easy for viewers to find you if they are interested.
The key to having your video being found on YouTube is to use keywords in the Title and tags of your video.
