I see many great videos online almost on a daily basis and it still blows my mind how some of these videos can be completely un-optimized when it comes to getting them to rank in search results.

Just randomly submitting a video without any thought whatsoever into YouTube or Vimeo and not really taking the time to truly optimize the components of that video submission is a big disservice to your online efforts to market yourself or your business through the internet. A video submission is like any other web page bouncing around in the search results and requires some SEO efforts to increase its potential to be found through search engine optimization labors. Often times a title and description of a video will act as the page’s meta title tag and meta tag description. If you use very generic or cutesy titles during your video submission you are only hurting your potential to be found by your audience through organic listings. Read more…

Most people use search engines to find what they are searching for. This means all of your writing for the web needs to be done with the search engines in mind. It doesn’t matter if you are writing SEO content for your website, new articles or postings for your blog.

SEO copy writing is much more than just writing keyword rich text for the search engines. It must appeal to your human readers once they arrive. SEO content writing means applying keywords to your website in a way that tells the search engines how to index your website. Read more…