The first BlueGlass conference takes place in Los Angeles on July 19 and 20, and if you plan to attend, use the code bcbgla to receive a 15% discount on registration. Susan and I will be there, with plans to liveblog and capture interviews for our podcast while we soak up the knowledge and networking.

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If you have been an internet marketing specialist for some time now you will know that there is a great deal of constant learning required to get the job done right. You have to be willing to learn almost every day because the search game is consistently changing. Reading daily industry sources and blogs will be vital for any online success.


Let’s take a look at some ways SEO efforts are cut short and slow down overall progress: Read more…

Right now in today’s economy businesses will do and say just about anything to bring in new business. The horror stories in the SEO industry really never slow down and people seem to still fall into the trap of the “guaranteed rankings” promises. I know I might get some flack over this from certain SEO people out there but I think it is important to realize that nobody can guarantee any sort of search engine rankings. In fact a few weeks ago I wrote another article about how SEO guarantees should not exist and there was some interesting comments.

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Search engine optimization is the process of creating inbound pathways to your website for others to be able to find your business website. With that said, wouldn’t you say it is important for that user to have a good experience on your website? Being visible is one part of the process and engaging your audience is another very important ingredient in the game of search engine marketing. A lack of user experience will cause your visitors to leave just as quickly as they arrived. The two components have a very close marriage that requires a careful attention to detail.

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