Social Media Marketing really went main stream in 2008. This is according to Google Trends. This was when many “early adopter” businesses began implementing social media in their marketing campaigns. But will social media marketing work for all businesses?
When the Internet went public in the early 90s, many businesses were slow to adopt this new media into their marketing. It was the early adopters that took full advantage and are now leaders in the Internet world.
Today if a company doesn’t have a website or use email, they will have a hard time reaching their market or even being taken seriously as a business. Today only about half of all small businesses even have a website. How does this translate into using social media marketing?
Social media marketing is the new frontier, much the same way as the Internet was in the early 90s. The Internet replaced traditional media (Newspaper ads, print Yellow pages, direct mail). I am not saying websites will be going away the way print newspapers have, but social media has become the best way to reach and interact with your best buyers.
There are still businesses asking “Are my customers are looking for me on the Internet?” The answer to this is a loud YES… no matter what type of business they are in.
The new question is “Are my customers using and reading social media?” The answer today is most likely. Very soon this will turn into a loud YES. Now is the time to work social media into your marketing strategies.
