I’ll be writing a followup to my previous blog post very soon (I’m still gathering evidence, working on a solution, etc.).
In the mean time, I want to give you a quick review of a product I just bought.
Today I saw an ad for a product called Confidential Conversions, which was just launched in the past couple days.
The sales letter features a young marketer named Philip Mansour, who reports that he is making $173,165 per month by buying “hidden wholesale traffic for pennies on the dollar.”
The sales letter goes on to explain that he is using little-known PPC networks that contain “almost untapped pools of hyper-responsive traffic”.
As a marketer who has been successfully using PPC advertising since 2004, I was keenly interested in what these untapped sources might be.
So I went ahead and bought the product. Here’s what I found…
I’ll start with the bad news…
There are no “untapped”, “hidden”, or “underground” traffic sources revealed in this product.
Instead, what I found was a course teaching about some PPC networks that marketers have long considered to be “2nd tier” PPC networks. (Note: 2nd tier does not mean 2nd rate. It just means they are smaller than the big search engines)
These PPC networks are not hidden. In fact they’ve been around for years, and if you’ve studied much about PPC marketing, you’ve probably heard of them.
The good news is…
The course itself is pretty good.
The videos are nicely organized into step-by-step modules, and Philip gives a very good demonstration of setting up a campaign on each of the PPC networks.
And while the PPC networks aren’t really “untapped”, they DO have less competition than the top tier search engines. Again, you may have heard of these networks, but you’re probably not using them. In other words, they may indeed be untapped for YOUR business.
There are also modules covering mobile marketing, and CPV marketing. He covers the basics, and then gets into some real-life examples and practical methods of applying those techniques. It’s not a “masters” course, but definitely provides a potentially profitable education for those unfamiliar with mobile marketing or CPV.
The only other negative thing that I will mention is Philip’s voice. My wife was in my office for part of the time I was watching the videos, and she agreed that he sounded like a teenager.
Obviously that doesn’t affect the content, but I know it may be a hangup for some people.
Conclusion:
I think the sales letter may paint a misleading picture of something truly new or “underground”. But for those willing to overlook the hype, the product itself is pretty good.
If you’re not doing any PPC outside of Google/Yahoo/Bing, but want to, this course can help you tap into some good traffic sources. Although I’ve been familiar with these 2nd tier networks for years, I’ve never exploited them the way that Philip is doing. Gaining insight into those methods was well worth the cost for me.
If you’re already successfully utilizing the 2nd tier PPC networks in your marketing efforts, or if you have no desire to do so, then you can skip this product.
Click here to go to Confidential Conversions (My affiliate link)
As always, you are welcome to leave your comments below.
Have a great day!
