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Whether you believe in SEO or Page Rank and wonder which is more important, your thinking is irrelevant.  You are wasting your time in wondering what is the correct answer to that question, since even if you knew it there is little you could do to use that information.

Why do I say that?  Because SEO, or search engine optimization, is a way of designing your website, and placing content in it, to satisfy search engine algorithms.  Search engines are so sophisticated today that if you achieve that, then you will also satisfy visitors to your website. If you satisfy visitors to your website, then they will stay on the page they landed on and read it.  They will then click to read other pages on your website, and might even make a purchase.

Sure, some will leave right away, but if the search engines feel that your content is good enough for a high placement in their indices for the search term, or keyword, that your visitor used to get to your web page, then it is more likely that you will achieve a relatively high stick rate of people to your site than a lower one.

Now, consider if you thought Google PageRank more important (and PageRank is correct, not Page Rank).  You would then spend more of your time trying to get links back to your website than you would properly optimizing your site and filling it with good content.  If you were successful in that difficult job, then Google, and possibly other search engines, would list you a bit higher in their indices, not because their spiders thought your site was relevant to the search term used by the potential visitors, but because other websites though so.

You will then get visitors to your website, and the page they land on would have to be relevant to the search term they used or they will immediately leave.  If it is relevant, they will stay, perhaps visit other web pages and perhaps make a purchase.

So what is the difference?  You get basically the same end result.  How can you tell which is the more important. There is one simple way to do this, and one that I have used more than once.  Design two websites round the same keyword.  Make the keyword the name of the website and then apply classical theoretical SEO to one site, including some of the extra special tips that can make the difference between success and failure – in fact that DO make that difference.

Now apply only minimal SEO to the other and make sure you have exactly the same content on each, but rewritten to avoid duplicate content or that would negate the test.  However, with the second site, you must generate as many links back to your website as possible, using non-reciprocal links where possible, but reciprocal links where necessary.  There are a few ways in which you can generate lots of one-way links to selected pages on your site, and you should make that your home page for the purposes of this test.

Wait 4 weeks then check Google, Yahoo and MSN for the position of each of your home pages.  You will find that your first website will generally be listed higher for the keyword that both sites are built round. Check again about 3 months later, and will likely find that website 2 will feature higher as the links start to take effect, but then the first site will overtake it as it generates its own links naturally.

Basically, what this proves to me is that it is essential to optimize your website for search engines in the classical way, but that for best results you must also have a good level of links back to your website.  There are simple, ways to achieve both, but that would be the topic of another article. However, in the end, if you apply both, then you will achieve best results. I know that there are exceptions to this, and I have highlighted them in some my ebooks, but generally that is the case.

So, the answer to the question:  SEO or Page Rank, is that neither is the more important.  They are both equally important, but it is possible to do one better than the other and then you would be tempted to say that your way was best. But you would be wrong!

If you did find what was the best you couldn’t use that information since search engines rules are transitory but good honest content and classical SEO has always prevailed, as has a good number of links that others follow to reach your website.

Rumor has it that press releases are the next big thing in the SEO business, and many companies are spending top dollars trying to write the next big press release announcing the next big balloon breaking technology. But is this really the next big thing?

By definition, a Press Release is a kind of news item released by the company on whom the news is being reported. As such, you will have to compete with all the other press releases and hope that your will get picked up.

Why Will Your Press Release Be Trashed?
1) Unless you are writing a press release about Microsoft, Adobe, Sony or one of the other mega-companies, or at least about a company that is relatively well known, forget about it. Journalists and news editors receive thousands of press releases a day and there is no way that they will waste more than a quick glance. So why should you pay a company seven to eight hundred dollars for them sending your press release to thousands of editors and journalists when they are going to junk it anyway?

2) Unless you are announcing a truly revolutionary product or technology (which I assume you are not since you are only interested in using the professionally paid and written press release to boost your search engine rankings), whatever you make up or announce such as some new free deal or new portal offering something unique, your chances of being picked up are very slim. Yes, the PR companies will tell you that they have vast experience in writing Press Releases that will make yours stand out and get picked up but this is not accurate. The only way your PR is going to get picked up is if it truly is something out of the ordinary or something that no one has ever thought off.

3) Unless you plan to spend millions of dollars and then just by sheer volume your site will go ahead in the search engines, this is not a good option. Why? If you send a large number of press releases then these will be placed on the different PR companies websites main page. Since most of these home pages have a very high page rank, your site will get a boost. The question is whether this boost is worth the large amount of money you will put into the PR companies pocket. No it is not. Use that money to buy (though I do not recommend this) links from high-ranked websites and you will pay less and receive more benefit.

4) Any press release, even if it has been accepted, will remain on the different pages for just a short time, making the time and effort and even more so the amount of money you paid fruitless.

Conclusion:
A press release is useful if you wish to contact the press and maybe get some free publicity, but it is of no use if you wish to use it as a tool in order to advance your website in the search engines.

The search engines play a major part in online marketing. SEO (search engine optimization) services are provided by marketing companies to help you gain targeted traffic through Google, Yahoo!, MSN, and other major or minor search engines. But are SEO services good or bad for your business? Should you use a marketing company’s SEO services or try to “woo” the search engines into picking you as a leader and an authoritative company all on your own? Here are some things to consider.

SEO Services can be Valuable

Unfortunately as a business owner, you usually are torn between two important aspects of your business – promotion and operation. You’ve probably heard this phrase many times… “You are too busy working in your business to work on your business.” This statement still holds true with Internet business. Whether you are offering services to a small group of clients, have a giant corporation, or own an online retail store, you face the same dilemma.

Using another company’s SEO services can benefit you in several ways. One, it frees your time for other important matters. Two, you are able to receive help from someone who spends all their time analyzing and testing the search engines for results. They already know what it could take you years to learn! Three, you can save time and money for other types of promotions if you’re not spending all your time trying to race your competitors to the top of the listings.

Things to Look for in SEO Services and an SEO Firm

SEO services can include many different types of services such as keyword density help for all your web pages, search engine submission, search engine optimization to target certain areas of the world or your country or state, and/or content writing services. For example, the company may offer UK search engine optimisation if your market generally lives in the U.K. They might write keyword-rich articles for you or provide you with a steady list of new keywords you can add to your site pages to make your site more search engine friendly.

Choose an SEO service that provides the most value for your money. Be sure they have experience in SEO rankings and can provide you with a valid list of company references that you can contact if needed. Check with the Better Business Bureau online to be sure the company doesn’t have excessive customer complaints.

Also, choose a company that offers proof that their system has worked in the past. There are no guarantees that any system will work every time, but having proof of past successes will give you peace of mind that the company really knows its stuff. Talk with the SEO consultant to find out how they plan to improve your search engine rankings ahead of time. Ask them to explain the process to you.

Beware of Scams

If an SEO company makes amazing promises such as those promising to get your site listed at the top of Google under your major keyword within 30 days for only $19.95, this should be a red flag. This promise is unrealistic, especially if your business is brand new. Also, the company cannot actually “guarantee” a top listing. They can only guarantee that your site will get listed under some of your major keywords. You might attract traffic under hundreds of keywords after using legitimate SEO services.

The one thing to remember about SEO services is that it must be an ongoing process. Don’t expect any SEO firm to work miracles overnight. They must analyze your business, study your market, find suitable keywords for your business, and begin a series of changes to optimize your site for the best possible results.

The popularity and visibility of a website on the internet makes it ranked good by search engines. Actually, the more visible the website is to viewers, the better the chances it can get to be noticed by the major search engines such as Yahoo, Google and MSN.

Keywords:
SEO, search engine,internet,search engine optimization,web page, web site,connectivity, connection

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The popularity and visibility of a website on the internet makes it ranked good by search engines. Actually, the more visible the website is to viewers, the better the chances it can get to be noticed by the major search engines such as Yahoo, Google and MSN.

So if your website is not being notice by the search engines and your presence is being ignored by the internet, what will you do then? What will you do to make sure that your website will be recognized by the search engines? Read on, since this article will provide you the answer to these questions.

Definitely, having a business, you want it to gain success. Of course, you do not want your website left hanging in there without even a single visit or sale. One of your goals is to gain lots of visitors to your website; since this can help you gain traffic to your website and can get great ranking on the search engines.

Of course, you have heard about search engine optimization or SEO. For you to gain the goals you want for our business’ website, you have to optimize your website. Optimizing your website takes a lot of work, so if you think you can’t do it, you can hire a SEO Company to make the work for you. But of course, do not hire just a SEO company; make sure it is the best one.

Having a business, you want to make sure that it will gain lots of profits and be popular, but you can achieve this if you make use of search engine optimization. Yes, as mentioned earlier working with a SEO Company can help you out achieve all of your goals. But you have to take time in finding the best SEO Company.

The Best and professional SEO company can guarantee the success of your website, with their methods, strategies and experiences, they can assure you that you will gain traffic to your site and be on the top rank of the search engines.

Yes, you know that lots of people are using the internet for information, services and products, and they do it with the use of search engines. So if you will be on the top rank of the search engines, lots of internet users will visit your website.

If you are looking for the best SEO Company, you can use the search engines in doing so. You have to simply type the topic or subject of your website on the major search engines such as Google and Yahoo. Definitely, the search engines will give you plenty of results but of course all you have to do is open the one on the top rank and look for the SEO Company that made it possible for the website to be on that ranking.

Indeed, in order to gain the success you desire for your business, you have to work with the best SEO company that possess the strategies, methods and experiences that can aid to that goals.