LESSON #65: Advanced Squeeze Page Techniques

April 27, 2010

In the previous lesson we looked at how to put audio and video on a squeeze page, which can be a great way to make your squeeze pages more effective.

Today we’re going to get into some advanced “ninja” tactics to take your squeeze page marketing to the next level…

(Watch this video…)

Main points:

(See video for specifics)

  • “Ask the Expert” strategy.

  • Fake video strategy.

  • Split Focus or “Hybrid” Landing Pages.

    Possible alternative objectives:
    - Search Engine Optimization
    - PPC Quality Scores
    - Other methods of contact
    - Click-throughs on an affiliate link

  • Pre-populating fields.

  • Host and Post.

  • Collecting additional information:

    1) To customize their immediate experience on your website/sales page…

    a) By directing them to the information most relevant to them.
    b) By dynamically altering your website, based on their responses.

    2) To customize your emails to them.

  • Monetizing with OTO’s. (See also lesson #55)

  • If you haven’t yet signed up for a list hosting service, I recommend AWeber Communications

  • For additional education on list building, please see my List Building Pack

    Action steps:

    1) Decide if you’re going to use any of these advanced strategies.

    2) Implement them.

    Beyond squeeze pages, there are some other methods you may want to use to add subscribers to your list, and we’ll be talking about some of those methods in the next lesson.

    As always, you are welcome to post your questions and comments below, and be sure to show us your squeeze pages.

    Have a great day!

    • LESSON #64: Adding Audio & Video to Your Squeeze Page

    April 27, 2010

    In the previous lesson we looked at how to build a squeeze page.

    Today we’re going to make our squeeze page potentially better by adding audio or video to it…

    (Watch this video…)

    Main points:

  • Audio can add impact to squeeze page and sometimes increases conversions.

  • For maximum attention-getting impact, it must be set to auto-play.

  • See lesson #42 for more on adding audio to a page.

  • Video squeeze pages have become the standard. (But still needs to be split-tested)

  • The video replaces the “benefits” listed on a text-based squeeze page.

  • See video above for demonstration of embedding video, see also lesson #41

  • (See video to see how to set Youtube video to autoplay)

  • RECOMMENDED PRODUCT:

    Video Squeeze Pages
    Hot Video Squeeze Page Templates from Dan Nickerson

    Here is an actual comment left by an Eric’s Tips subscriber in the member area of Dan’s site shortly after I posted this lesson:

    “Dan please slap me, I’m still in shock! I’m looking over my shoulder to see if anyone saw me purchase this package… I feel like I STOLE IT! Not only did you come highly recommended (Eric Holmlund) but your products and videos are top quality. I am truly grateful. I honestly read every word twice before pulling the trigger on this though, I was trying to find the “catch”! A thousand thanks to you Dan, you truly are ‘The Man!’”

    Action steps:

    1) Decide if you’re going to add audio or video to your squeeze page (even if just to test it).

    2) If yes… make it happen!

    We’re not quite done with the topic of squeeze pages, because we do have a few advanced techniques to cover in the next lesson.

    As always, you are welcome to post your questions and comments below, and be sure to show us your audio/video squeeze page!

    Have a great day!

    • LESSON #63: Building a Squeeze Page

    April 27, 2010

    In the previous lesson we learned what a squeeze page is, and what it does.

    Today we’re going to get our hands dirty (OK, maybe not), and we’re going to go through the process of creating a squeeze page…

    (Watch this video…)

    Main points:

  • You can build a squeeze page using almost any platform or tool you’re using for your website.

  • Two main formats for short-copy squeeze pages…

    1) Linear
    2) Side-by-side

    (See video for examples)

    Download my free squeeze page template.

  • (See video for walk-through of building a squeeze page)

  • It’s generally best to have no distractions on your confirmation page. The objective is to get the prospect to COMPLETE the double opt-in, so you should show and tell them how to do that.

  • The download page for your freebie can be monetized with offers for your own product(s) and with affiliate links.

  • Be sure to test your squeeze page by doing a live walk-through of the entire opt-in process.

  • If you haven’t yet signed up for a list hosting service, I recommend AWeber Communications

  • For additional education on list building, please see my List Building Pack

    Action steps:

    1) Create a squeeze page.

    2) Create a confirmation page.

    3) Create a download page for your freebie.

    4) Get it all online and test it.

    If you want to do something really cool, you might want to consider adding audio or video to your squeeze page. We’ll be looking at how to do that in the next lesson.

    As always, you are welcome to post your questions and comments below, and be sure to show us your squeeze page!

    Have a great day!

    • Use Blogging to Give Your Small Business the Edge

    April 27, 2010

    Small businesses have an advantage over big businesses. They are fast, flexible and can make decisions without the bureaucracy that many big companies suffer from. It is this ability to make decisions and take action that makes blogging work so well for small business. Blogs are a powerful way for businesses to reach and interact with potential customers.

    1. Low cost: Blogs can offer a low cost way for businesses to get a web presence. According to a 2009 Ad-ology study 46% of small businesses surveyed do not have a website. Blogs allow a business to have an online web presence at a lower cost than a custom website and without the need to learn HTML.
    2. Content: The focus of a blog should be on the message, not on a flashy site design. Blogs are about reaching your target audience with a message they find interesting and useful. It could be opinions on the latest industry trends or how to advice.
    3. Fast: Blogs broadcast their message via RSS across the Internet. This is the same technology that allows news stories to be found and read within minutes of a story breaking. Normal websites wait for search engines to find and spider them while blogs broadcast their message actively.
    4. Trust: People trust the content on blogs that come from individuals more than stories from mainstream news or from large corporations. Many people will search and read the content from a number of blogs and then draw their own conclusion. Blogs allow small businesses to voice their message online.
    5. Optimization: Add a blog to your business website and this can help improve the rankings of the website. It just takes regular blog posting with keyword rich writing. Blogs are an excellent SEO tool that professional SEOs use.

    Yes people do still read blogs, you are reading one right now. You just need to have something important to say. Learn more about how blogs can be used to grow any business. The eBook Mastering Blog Marketing by Doug Williams is a step by step guide on how to use blogs. The eBook is free.

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