zevWorks

In the previous lesson we looked at a bunch of ways to build your subscriber list. In fact, we’ve now spent nine lessons learning how to BUILD a list.

Now it’s time to build a RELATIONSHIP with your list…

(Watch this video…)

Main points:

How can you get search engines to display the web pages with the best conversion rate in the search results and what can you do to to make sure that unwanted pages are not listed?

Depending on how your website’s navigational links are structured, some pages can get higher rankings than others. Here are eight things that you can do to guide search engines to the most important pages of your website:

On Page Optimization

1. Make the Web Pages Easy to Find
Make sure that the most important pages on your site can be reached with as few clicks as possible from your home page. The fewer clicks you need to get to a web page, the more important is that web page.

2. Link from your Own Pages to your Own Pages
The easiest way to get related links to a web page is to link from your own website. Link to the pages for which you want to have high rankings from all pages of your website that are related to that page.

3. Use the right Keywords in your Navigational Links
If you want to see a certain page of your website on Google’s first result page for the keyword “blue widgets” then the links that go from other pages of your website to that page should contain the keyword “blue widgets”.

This does not guarantee that the linked web page will be listed for that keyword but it increases the relevancy of the page for the keyword.

4. Use Absolute Links on Your Website
Do not link to mypage.htm but to www.yoursite.com/mypage.htm. If other people scrape your web page contents, you’ll get backlinks from these sites.

5. Use the nofollow attribute
Add a nofollow attribute to all links that aren’t important for your search engine rankings. For example, your privacy policy page or the web page with your terms and conditions probably needn’t be listed in search engines.

6. Remove Unnecessary Links
The fewer links you have on a page, the more important is a single link to another page on your site. Remove unnecessary links from your web pages.

7. Exclude Irrelevant and Duplicate Pages from Indexing
Use your robots.txt file or the robots meta tag to exclude duplicate or irrelevant pages from indexing. If search engines don’t have to parse your unimportant pages the other pages of your website will get more attention.

8. Recover Lost Pages
Check your website for 404 not found errors and redirect these old links to the most appropriate pages on your site.

Optimizing the links on your own website improves the position of your web pages in search engines. In addition to optimizing the links, you should also optimize the content of your web pages to make sure that Google and other search engines list your website for the right keywords.

Search engine optimization is the process of creating inbound pathways to your website for others to be able to find your business website. With that said, wouldn’t you say it is important for that user to have a good experience on your website? Being visible is one part of the process and engaging your audience is another very important ingredient in the game of search engine marketing. A lack of user experience will cause your visitors to leave just as quickly as they arrived. The two components have a very close marriage that requires a careful attention to detail.

Read more…

You have decided to launch a blog for your business and you want potential customers to read what you are saying. You want to be viewed as the expert in your market. After several months, only a few people per day come to your blog and no one leaves any comments. What could be wrong?

Here are some major reasons why blogs can fail to attract readers.

1. Uninteresting content: According to Forrester Research, the problem is that many blogs failed to energize their intended audience and they read like “tired, warmed-over press releases.” The answer is simply to give the readers information and opinions that they want to read, written in an exciting and energetic style. Choose subjects that interest or fascinate your targeted reader.
2. Overselling: The focus of the blog should be on presenting information, advice, tips, commentaries and opinions. Avoid direct selling and self promotion. Blogs have become the new trade publication. People will ignore advertisements, but will seek out helpful information. Use your writing to build rapport and brand yourself as the expert. “How-to” blog posts are some of the most read, linked to and bookmarked content on the web.
3. Boring Titles: Those first few words will make the difference between your blog posting drawing in hundreds of readers and your posting being totally ignored. The first thing people see is your title. Remember that when you craft a blog title, you want to attract readers. Use this to draw them in so they will read your article. Be creative, attract attention and add “punch” to your postings. Notice the posting title I chose to attract your attention.

Learn how to blog the right way with the FREE eBook: Blog Marketing Mastery by Doug Williams. I will soon be coming out with a webinar based on the book. Sign-up to get on my mailing list to get the ebook and get notifications of upcoming webinars.