zevWorks

Right now in today’s economy businesses will do and say just about anything to bring in new business. The horror stories in the SEO industry really never slow down and people seem to still fall into the trap of the “guaranteed rankings” promises. I know I might get some flack over this from certain SEO people out there but I think it is important to realize that nobody can guarantee any sort of search engine rankings. In fact a few weeks ago I wrote another article about how SEO guarantees should not exist and there was some interesting comments.

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Simply getting visitors to come to your website is not enough. The trick is to convince these people to engage with your business. You need to convert these visitors into leads and then into paying customers. If they haven’t arrived ready to buy, then you need to convince them to leave their email address so that you can continue to market to them.

Whatever the action is that you want your visitors to take, you need to design a conversion path into your website.

1. Visitor: Start by clearly understanding your audience and why they are coming to your website. Visitors come searching for something. You need to understand their question or their need and then have the answer waiting for them as soon as they arrive.
2. Purpose: Every page should have a purpose for its content. It should be focused on getting your visitor to take action or at least direct them further into your selling sequence. Your true goal is to get your visitor to take action and make a commitment to you. Read more…

Does the idea or even the phrase “link building” still make your head spin? What does it all mean? The bottom line and most important key point to understand about link building is this: Link Building = Marketing!

Everywhere you turn online you see blogs and experts saying that link building is so important when you are building a business online, but if you speak with ten different internet marketing specialists you might get ten different answers on how to go about link building.

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Join myself, Nick Stamoulis and come visit the Brick Marketing Booth as well as more than 10,000 business professionals from across the region for the 2nd Annual New England XPO for Business in Boston on May 18, 2010. The Expo will take place at the Boston Convention & Exhibition Center.

This event is FREE to attend and will feature over 300 exhibits, to become the largest B2B marketplace and networking conference in New England.

The Annual New England XPO will be a great one-stop shop for the skills you need to grow your business. You’ll gain education through quality information sessions covering sales, marketing, advertising, social media, best practices, business development, finance, management, international trade and much more! Read more…