zevWorks

Who Moved My Cheese? Is a story by Spencer Johnson (1998) about four characters that live in a maze and spend their time looking for cheese. They are faced with unexpected change when their cheese disappeared. They need to decide if they will seek new cheese or die. The story is a metaphor for life.

If you are a business, you have noticed that your customers have moved. Finding your customers is a moving target. What worked for attracting new customers just a few years ago, doesn’t work today. Customers have moved online and adapted to technology to get instant information and to save money.

Buyers, both consumers and businesses have moved online. People now shop online from desktop and mobile computers. They research and learn from blogs. They spend times with other people on social networks. They relax and escape into virtual worlds.

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Video is the ultimate engaging format on the web and the average Internet user views 25 minutes of video each day. YouTube is the number one video site. If you are not producing videos, you are missing a huge potential source of traffic.

In March 2010, 180 Million US Internet users watched 31.2 billion videos or over 100 million videos being viewed each day. That is an average of 173 videos per US Internet user per month. YouTube had 42% of all videos viewed online. The next closest video provider was Hulu with only 3.4% of the videos viewed.

YouTube is clearly the leader and the place you want to host your video. But what types of videos would you want to post? The first thing you need to do is make it interesting to a potential customer. Read more…

This can really cater towards any type of industry but right now I am writing this specifically for the search engine optimization industry. For all you search engine marketers out there who might have their own business that over laps their competition in similarities you might know and understand where I am coming from with this blog post. Every once in a while we get these very strange calls. A person will call from an undisclosed phone number or a cell phone and they come off like they have no idea what SEO is but slowly their verbiage changes and they get highly technical towards the end of the call. These calls are almost always combined with very basic websites or splash pages with virtually no address, content or contact information which leads me to believe this can only be the work of a competitor digging for information on our business specifically.

Here are few things that could be your competitor calling:

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Wow the big G has been busy lately, rolling out this, debuting that. Two of the newest innovations that have been revealed are the new keyword data within Google webmaster tools and a redesign of the Google homepage, not only in the US for chrome users but now in Australia for most browser users, most of the time.

Google Redesign of their homepage

Now the new Google homepage on the face of it seems like a purely aesthetic change, but if you delve a little deeper, we start to understand that Google had redesigned their homepage as regular, everyday searches are becoming power searches. As a result of this, they are demanding more from the search engines and I believe the new homepage is a result of this demand. Essentially they have added a left hand navigation, full of options that look like this: Read more…