Who Moved My Cheese? Is a story by Spencer Johnson (1998) about four characters that live in a maze and spend their time looking for cheese. They are faced with unexpected change when their cheese disappeared. They need to decide if they will seek new cheese or die. The story is a metaphor for life.
If you are a business, you have noticed that your customers have moved. Finding your customers is a moving target. What worked for attracting new customers just a few years ago, doesn’t work today. Customers have moved online and adapted to technology to get instant information and to save money.
Buyers, both consumers and businesses have moved online. People now shop online from desktop and mobile computers. They research and learn from blogs. They spend times with other people on social networks. They relax and escape into virtual worlds.