With the speed of the internet and the rate of growth we have been seeing, it is very difficult to keep up with everything never mind taking the time to actually analyze your own website surroundings and linking structure to see what websites are linking to you from a structural stand point. It is important to take the time to really understand the linking structure of your website so you know where to make improvements and where to ratchet things down. Let’s take a look at some of the important areas the Google webmaster will show you for your website:
Here is a basic video (a few years old but still good!) about how to use Google Webmaster Tools:
Links to Your Site: This is a great area to be familiar with because it will show you all the links that are pointing to your website along with all your internal website pages as well. It is nice to be able to look at who is connecting with you so you can estimate what direction you want to take your link building into. Your links should be evenly spread out throughout your entire link building campaign. You don’t want to be top heavy on any one effort.