Google Drop
In an online forum, webmaster discussed their experience with Google latest ranking algorithm update that has been given the name Mayday. If your website gets fewer visitors from Google, the update could be the reason for that.
What exactly has happened?
Many webmasters have seen a huge drop in traffic from Google for keyword phrases that are three or more keywords long (so called “long tail keywords”).
SEO is a complex and ever changing process of optimizing websites to bring in search engine traffic. But to do search engine optimization right, you need to do more than master the process. You need to become a website marketing expert that can advise clients on conversion strategies. You need to master other traffic strategies such as blog marketing, pay-per-click, press releases and article marketing. Every campaign that you plan is different so you have to be good at deploying strategies that helps clients get tangible results. Read more…
With the speed of the internet and the rate of growth we have been seeing, it is very difficult to keep up with everything never mind taking the time to actually analyze your own website surroundings and linking structure to see what websites are linking to you from a structural stand point. It is important to take the time to really understand the linking structure of your website so you know where to make improvements and where to ratchet things down. Let’s take a look at some of the important areas the Google webmaster will show you for your website:
Here is a basic video (a few years old but still good!) about how to use Google Webmaster Tools:
Links to Your Site: This is a great area to be familiar with because it will show you all the links that are pointing to your website along with all your internal website pages as well. It is nice to be able to look at who is connecting with you so you can estimate what direction you want to take your link building into. Your links should be evenly spread out throughout your entire link building campaign. You don’t want to be top heavy on any one effort.
If you have been an internet marketing specialist for some time now you will know that there is a great deal of constant learning required to get the job done right. You have to be willing to learn almost every day because the search game is consistently changing. Reading daily industry sources and blogs will be vital for any online success.
Let’s take a look at some ways SEO efforts are cut short and slow down overall progress: Read more…