Press releases and articles are an excellent way to direct visitors to your website and develop quality back links that will help your search engine rankings. There are plenty of free article syndication websites and free or low cost press release sites.
What should you write about to get the best results? It can be anything that your target audience considers valuable, unique or interesting. Many companies are good at creating articles, but do a poor job of creating press releases.
You can change an article into a press release or turn a press release into an article. You just need to understand what makes each unique.
- Press releases are pseudo news stories. They are designed to announce something and are written in the third person (he, she, they).
- Articles teach, provide instructions or opinions. They are typically written in the first person (I, we, our).
Let’s assume you have a nutritional supplements website and you market to people who want to improve their health. You have written a number of articles about weight loss using natural supplements for teenagers and how they help even when there is a genetic tendency to gain weight.
You want to create a press release which needs to be a newsworthy announcement of some sort. You need to create some sort of interesting “hook” that will grab your reader’s attention.
You could start with a newsworthy title such as “Supplements can turn off the obesity gene.” The first sentence in your press release should be a summary rather than a lead sentence. Press releases shouldn’t be written as a sales piece promoting your company. But you can be a quoted source in your press release, of course naming your website or company.
Use your article as a basis for your press release and then use it as a basis for creating your press release.
