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The last session of the day and my back is thankful for that. Here are some great insights from the site clinic:
- URL’s should be short and descriptive, not full of unknown parameters
- Have text behind an image
- Use header tags
- Don’t use session id’s
- 404 error page could be improved
- Make sure www and non-www resolve to the same place
- Price of a product should be next to the cart
- Use breadcrumbs
- More information in the title tags-watch out for kw stuffing
- Can’t be found in top few results for strollers
- *Barry just got pwned*
- Should be easy to navigate
- Title is home page=not good
- Should be social media promotion
- Very little content/information
- No alt tags
- Too many links on product page and home page
- Too much stuffing of DVD in anchor text
- User experience could be better, Greg calls it ‘wonky’
- Use RSS feeds to create content from mash ups
- Use o-desk to find freelancers
- Deep category level linking, pick top 10 categories, go after those
- Clean layout
- Phone number where you would expect it
- Straight to the point
- Good listing of brands
- Footer has too many links
- 404 page is not great
- Big homepage (1.5 Megs), should be a tenth of that
- Lots of links on the homepage, but no content
- Too many directories sending links
- Lots of links to non-existent pages
- Too many links coming from too few sites
- Good design
- Good ratings and energy efficient data
Thanks for a great conference SMX, be safe on the boat and enjoy your long weekend everybody.
This session is given by Chris Dimmock and maybe Greg Grothaus because he is standing up there. There has been a bit of a shuffle here today. how does google know when you are being spammy in terms of accessibility. Web accessibility is making the web available for people with disabilities. Chris give us some history on battles between organisations and the government in terms of accessibility.
New W3C guidelines stipulates how to hide links and how to use CSS to replace text with images of text. What does a white hat do ? Do you comply with Google or the government ?
Need to find something that works in all cases, use CSS so that if a search engine can read it, users must also be able to read it. Things can’t be different, text must be identical. Make sure text is not in java, flash etc, keep content in text format.
There are compromises between webmaster guidelines and accessibility, you just need to tread a fine line when doing this.
Google is showing local results without any geo qualifiers, so even if you want to rank nationally, you should register a local business centre.
How can I rank for L.A fires in universal search ?
Google is maybe triggering that universal result incorrectly.
20% of people click on the pages from Australia option within Google
You need to manually move local listings, within a shopping centre like an ATM for example
How do you get back a place within Google Maps if somebody takes it away?
It is illegal, and there is a feature to report the item as incorrect.
How to rank well for local?
Get links with your city name in them to link to you. Make sure your listing across multiple databases are correct, i.e. yellow pages, yelp etc. Have a different page for each different location. Also use abbreviations for your organisation. Same for mobile search, trigger for universal on mobile is slightly different, triggers are more sensitive on mobile, use GPS in your micro formats to rank in mobile local search.
What’s the relationship between the sitemap xml file pages indexed and PR?
The higher your pagerank, the deeper your content will be crawled in your site.
Using sub categories can be really useful. But you need to be careful as Google does not show indented results across sub domains. Indented results give a much higher click through rate.If you have too many sub domains yahoo will probably ban you. Bing is stupid re sub domains ( from Greg). Useful for bigger sites not smaller sites.
That’s the end of day 1, thanks for a great day everybody
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