It’s the year of mobile! It’s the year of mobile! Well it looks like we’ve finally stopped crying wolf. Mobile Internet use and interaction is on the rise in a big way. Here are some reports, studies and generally fascinating stuff on the platform marketers have been drooling over for years.
Assorted Musings on Mobile Ad Platforms and Devices: Take a listen to today’s episode of SEM Synergy. Some of the highlights include Bruce’s thoughts on the launch of Apple’s iAd platform and whether it might possibly live up to Steve Jobs expectations to conquer half of the mobile ad market by the end of the year.
Bruce also turns a critical eye on a study on mobile audiences by JiWire that reports 52 percent of smartphone users say they’ve acted on an advertisement in a mobile app and 18 percent say they’ve made a purchase from a mobile app in the last month. Mobile tech specialist Michael Martin also joins the program to offer insight on mobile advertising, location services and popularity of smartphone devices.
You may have heard that the search engine marketing industry underwent a tectonic shift recently. Search Engine Journal, Search & Social, 10e20 and Brent Csutoras, Inc. merged to form a powerhouse agency, publisher, and now, Internet marketing conference.
The first BlueGlass conference takes place in Los Angeles on July 19 and 20, and if you plan to attend, use the code bcbgla to receive a 15% discount on registration. Susan and I will be there, with plans to liveblog and capture interviews for our podcast while we soak up the knowledge and networking.
Top search today on internet : secrets of the mountain – alexis cohen – dorell wright – carrie underwood wedding – the bridge – brown recluse – las tablas panama – stephen colletti – lala vasquez – k2 drug
