If you have played around long enough with WordPress, then you should know this simple trick. And as a newbie you would find this feature provided by WordPress quite useful, especially if you are looking to give your blog some static website look.

Just go to Settings> Reading from your WordPress dashboard. There you will find the option to add any page that you have created in your WordPress blog like “Who Am I” or “Contact” as your homepage. And you can switch back to show your latest blog posts as the home page any time. You don’t need any custom template for that.

This is just another example why people say that WordPress is flexible

Over the past 10 years chiropractors have had to dramatically change their marketing and advertising methods. Gone are the days where advertising in the yellow pages or in the local newspaper actually worked. The online yellow pages aren’t much better. Your prospective patients have moved online to the web and will search for you using Google..

What does this mean to your advertising strategies?

Website: This is the heart of your Internet marketing campaign. You need a professional looking site to instill confidence and trust. The design sould be polished and professional. Include an educational or learning center where they can learn about your methods and latest treatment options that are available.

Use video as much as possible to better engage your audience and create a connection with you as a provider. Have copies of new patient forms that they can print off and fill out at their leisure. Use a patient portal system that allow online booking of appointments.

Trust building: Your website should have a professional image. Include trust logos on your home page including BBB, ICA, ACA and any certifications and affiliations that you have. Create a good about us page. Use of video showing you or at least your voice helps build a connection even on your website. Including a blog helps build you up as an authority in your field.

Organic SEO: Top rankings on Google bring in more patients and establish you as the natural choice to go to. People naturally assume that the top ranked chiropractors are the best to get treatments from. How do people search for chiropractors? They typically search using a broad keyword phrase combined with a local city name. Get the help of an SEO specialist to help you. The top 5 ways people search for chiropractors in descending order:

1. “city” + chiropractor
2. chiropractor + “city”
3. chiropractic + “city”
4. “city” + chiropractic
5. “city” + chiropractors

Local Directories: Always sign-up and optimize local search listings. For Google, this is the Google Maps listing at Google Places. Bing and Yahoo have similar free listings. There are many other directory listings; some free and some paid. These help bring in referral traffic.

Web 2.0 Marketing: Create a facebook page and set-up a YouTube channel. Look at setting up a Twitter account. If you blog, you can have your blog automatically feed to your Facebook page and send out a tweet on Twitter.

Advertising Budget: How much should you invest in advertising? A rule of thumb is that any medical practice (physician, dentist, chiropractor, etc.) should invest 10% of their revenue into advertising and marketing.

You have been running your pay-per-click campaign on Google for months. You were getting good results, so you just left it on autopilot. But you have noticed that your sales are slowly going down with your monthly expense staying at your maximum daily spend.

You need to tune and optimize your campaign. Where do you begin? You have an advantage; you have history and past performance to guide you. To maximize your effectiveness you need to track Adwords conversions. Apply this code to a thank you page that comes up after the sale or sign-up.

1. Optimize Keywords: Keep the best keywords and remove the phrases with the lowest performance. If you have phrases receiving clicks and no conversions, then you may need to make changes to your landing page. You can change the form of keyword matching that exists.
   Broad match: Phrases contain the words in any order and can contain additional words
   Phrase match: The exact phrase and can include additional words before or after.
   Exact Match: Contains only the words you are looking for, in the exact order, with no additional words.
2. Optimize Ads: Use the search phrase in the ad title so your ad attracts the attention of the searcher. Use A/B testing to test out variations of your ads while changing one factor at a time. Delete the under performers and keep the winners. Try changing wording, capitalization, display URL and landing pages.
   
3. Optimize Networks: Track performance between search network and content networks. Separate into separate campaigns so you can manage and run tests separately. Usually the search network converts better than the content network. Always start with ads on the search network and then slowly add in the content network. In the search network you can remove websites that do not convert and keep ones that send you conversions.
4. Optimize Time and Rates: You can not only control the days and times your ads appear. You can adjust your bids by raising or lowering your rates for certain days or times. This is controlled under the advanced settings and then selecting bid adjustment inside the ad scheduling area.
5. Optimizing Landing Pages: Use A / B split testing to test and optimize your landing pages. Use the search phrase in the page headline. Clearly state your value proposition. Be sure to have a simple focused landing page with a clear call to action to get the best results.

YouTube has now made editing your videos easier. YouTube has just introduced their new built-in online video editor. This can be found in YouTube’s “idea incubator” called TestTube.

YouTube’s editor allows you to do basic video editing like combining uploaded clips, trimming, editing and adding audio to your uploaded videos. You can do all of this without having to purchase or load software onto your computer.

This gives you the ability to intuitively arrange clips on a timeline, from inside your browser. To start editing , just drag the thumbnails of an uploaded video down to the filmstrip at the bottom. Your cursor will turn into scissors and you can begin trimming your video.

This isn’t the first time YouTube has introduced online video editing. In 2007, YouTube released their Remixer Tool. This was slow and buggy and was discontinued. The new system is a lot more simplified and early reviews say that it seems to work quite well.

YouTube’s new video editor is powered mostly by JavaScript. The interface is simple and quite easy to use. You can add music to your video from the AudioSwap library. YouTube however does reserve the right to display ads if you use their audio files.

The idea behind the video editor is to give the basic features of video editing they need in a cloud based application. This won’t replace the need for full featured desktop video editors.