Microsoft have a Search Engine Optimization Toolkit, which allows you to run reports which identify any errors with content, code and any on-site SEO issues.

It will scan through your site to identify the following types of error:

* Canonicalization
* Uppercase letters in urls
* Missing/duplicate/short/long title tags and descriptions
* Broken links
* Duplicate content
* Slow pages

What I really like is that you can save that report & re-run to compare. Meaning that once the amends have been made, you can check through quickly to see what’s been fixed, what’s still broken and any new errors that have appeared.

The installation of the tool is a little cumbersome (you need to install the Web Platform Installer, then the IIS SEO Toolkit); and the format of the report isn’t beautiful – but you can easily export to a spreadsheet to add your commentary/recommendations in and style up.

More info: http://www.iis.net/download/SEOToolkit

There are lots of great older businesses out there that are doing some really amazing things in society yet their websites and their online voice simply don’t allow them to shine like they should.

The internet should be used like a megaphone for your business in order to get your voice heard far and wide. Many companies in the mid 90’s didn’t really grasp what was about to happen with the online space so they launched very subpar websites and kind of sat on them for many years.

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Whether it is Google analytics or some other technology (such as Go Stats) you use, it is always important to track what is happening on your website. If you have pages that need help your analytics information will become very important. Good analytics monitoring will also allow you to really leverage your online marketing efforts.

Here are some things that I like to do when looking at my analytics information.

Keywords: Take a look at what keywords are pulling in visitors to your website. If you are a freshly new launched business it might take some time for this area to start filling in but eventually you are going to see keywords and phrases that are pulling in your visitors. Search for those keywords and take a look at what is ranking. If they are internal pages, your home page or even blog posts you can now revise those pages to make them even stronger. Take a look at what else is ranking around you for those search terms and see if there are any places you can leave a comment. Those comments plus your rankings will allow your brand to build nicely in those particular search results.

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Website Analytics are a very important tool in understanding your demographics and what drives your business online. The secret to increasing sales is to know your customers, where they came from, what their searching trends and buying cycle are. Harnessing all that information is key to continued success of any business in the online space. This is where analytics software comes into play. There are many different ones out there, and one that we have come across that is a great tool is GoStats.

GoStats offers a variety of analytics options, it is fully customizable interface that can give you the statistics information that is most important to your web site. You can have a visible or invisible counter. Setup is fast and easy, in no time you can a wealth of data about your web site traffic and how visitors use your site.

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