A lot of people make a living by writing articles on the internet, and there are a lot of sites and portals where a writers’ article is published and displayed. For experienced writers, the art of article spinning is a must-have attribute.

Article spinning is the method of taking one article and creating several different unique version of it through the use of special tags. Search engines regard each version of a submitted article as a unique article, and when submitted to article directories, it is imperative to have unique articles so that they are each indexed.

The term article cloning, which is also called or referred to as article spinning, or article rewriting, is a unique way of taking an original article and changing it so that it seems like a new article. This method or process is not really a bad thing if it is done by the original author or a public domain article rewritten manually, but could become muddled if done using an article cloning program.

Currently, there are several article cloning programs available, and according to article spinning analysts, they pretty much do the same thing, which is turn a good article into a bad one. However, some programs do work properly and effectively.

So exactly just what does an article cloner or spinner do?. Most cloners or spinners have options to replace certain words with comparable words that may, or may not mean the same thing, add blocks of text at the beginning, middle and end of existing articles and move blocks of text around. Article spinners may indicate that the replacement word list for the specific software used was not as good or effective as theirs.

However, most professional spinners would note that it would not matter which version of cloning software you use, it’s how you do the writing or spinning yourself. According to experts, nearly all words have many different meanings and can mean different things in whatever context they are used. Computers just aren’t smart enough to know which meaning of the word or context the author is using it in, and because of this, the articles becomes mostly muddled or lack direction.

Observers also add that after cloning the article you are left with two choices, either to submit it as it is, or go thru the article and fix everything. Neither is a good idea if you consider that by cloning, then fixing the article, you’ve wasted more time than if you had simply written a new article. However, with the entry of new computer programs, articles can be spun effectively, spooled, or re-written automatically using good software.

But if you create a well-written article to begin with, and then use the software correctly as a guide or reference, the software can re-write it into hundreds or even thousands of unique, high quality pieces that you would be confident enough to put your name on. And additionally, they will be more than unique enough to avoid the duplicate content filters that abound.

If a writer wants to be successful, he or she should be able to get his or her well-written article onto hundreds or even thousands of other websites. To be profitable in writing articles for the internet, one needs to create uniquely written articles for each website, and get paid good sums for it.

The new word in Search Engine Optimization is “Authority.” Google has been making a shift in their algorithm over the last two years. Now they are emphasizing websites with Authority. What this means is that a web site is given Authority from other web sites and from Google itself. There are 3 ways to get Authority.

1. Web 2.0

Everyone knows about the Web 2.0 explosion. Socially oriented networking web sites (My Space, Facebook, etc), You Tube for video, blogging and social bookmarking web sites. Using these types of web sites is the newest way to increase the Authority Google gives to your website.

2. Links

One huge determining factor in Google page rank is the number of links from web sites with high Google page ranks. When these links are one way inbound links they give your website authority. This is a powerful statement that says your website is high quality and good enough for them to link to you. Link exchange can be useful as long as you are exchanging with websites that have high ranks with Google. The more, quality links your website has, the higher you page rank will become..

3. Content

Targeted content is essential. Know what your target market is looking for and provide the solution with your targeted key words and key word phrases. Your web site should consist of minimum 250 words of content that is continually being updated. Google will see your web site as a fresh resource for the keywords you are targeting. This will give you upper hand over many websites that allow their information to become irrelevant because they don’t update on a regular basis. This will give your website Authority in the eyes of Google.

Effective SEO strategies require a lot of effort and time. Although in the search engines market exist very advanced tools that cost a lot, there are many free SEO tools which can help the novice and advanced SEO marketer to save valuable time.
Here is a list of free and proven for their effectiveness SEO online instruments:

1) http://www.alexaranking.com . It displays multiple domains instead of one. Therefore, you can have instant traffic results from Alexa Rankings instead of typing and search each time separately.

2) http://www.xml-sitemaps.com . Sitemaps are extremely important for websites because they help search engines crawl and index them. This is a free xml sitemap generator.

3) http://www.123promotion.co.uk/directorymanager . You can track your submissions to various web directories and you can also visit regularly to see new directories added to the list. You just tick the appropriate submission boxes when you submitted your website. It’s very easy to use it.

4) http://www.123promotion.co.uk/ppc/index.php. This is a very powerful tool. It displays, based on the Overture and Wordtracker keyword search tools, similar data, including search figures from the previous month. It also adds statistics for average searches per hour, day, week, projected figures for the next 12 months and then also a figure to see how searches may look in 3 years from now.

5) http://www.seochat.com/seo-tools/keyword-density . This keyword density tool is useful for helping webmasters/SEO’s achieve their optimum keyword density for a set of key terms/keywords. This tool will analyze your chosen URL and return a table of keyword density values for one, two, or three word key terms.

6) http://www.mcdar.net/KeywordTool/keyWait.asp . This is another Excellent Resource. When you enter the appropriate URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.

7) http://www.123promotion.co.uk/tools/robotstxtgenerator.php . You can create a free robots.txt file with this resource. So, you will be able to direct the search engines to follow the pages structure of your website and also direct the search engines not to follow and crawl specific web pages of your website you don’t want to be crawled.

All you have to do is filling the fields and when the robots.txt file is created you upload it to your root of your web server.

http://www.nichebot.com . This website displays keyword data using Wordtracker and Google search results. You just enter the keyword and press the button.

9) http://www.webconfs.com/domain-stats.php . You Enter the domain and get: domain age, number of pages indexed, and number of backlinks. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.

It will help you figure out why some of your competitors are ranking better than you.

10) http://comparesearchengines.dogpile.com . Shows top results from 3 search engines. This tool helps you get all kind of statistics of your competitor’s domains.

11) http://www.marketleap.com/verify/default.htm . This verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword. You enter your URL/Keyword and it displays top 30 for 11 Search Engines.

12) http://www.related-pages.com/adWordsKeywords.aspx. This tool generates a list of possible keyword combinations based on lists of keywords that you provide.

You enter a list of terms, one per line or separated by commas. This is very effective for Google Adwords and Overture.

When does this Google madness end? Nobody knows. Everybody is on board though trying to grab whatever piece of return they can from Google Organic results. Hey, it’s free, what else do you want? If you are a business owner who has jumped into the online waters, I’m sure that you are frustrated as hell hearing a million ideas and million methods from a million people. And you also know that there’s no such thing as “free advertising” in our world, at least not yet. So until then, you might want to keep on reading.

“The secret to SEO” This is a boring title basically because of the fact that it sounds like a generic get rich theme that we, Americans are subject to on a daily basis. So all you business owners and work from homers must listen to me. THERE’S NO SECRET TO SEO. It’s very basic and I’m sure you have read this in a lot of places; it’s content. But many sources fail to mention that it has to be relevant content. I tell each of my clients the same thing and it has 3 major clauses;

1-    Original Fresh Content
2-    Popularity of your site
3-    Maintenance
4-    Existence

Original and Fresh Content is not as easy as it sounds. We are talking about unique information that will move people to your site. See, the problem with many companies showing up on the top page today is that their pages are optimized for Google with a combination of nonsense sentences and keywords. So, my approach is, why not build a website that actually is optimized for humans? When you do this, you are automatically taking care of the optimization for Google. Come on people, we all know that Google has game and they’re increasing their technology every day finding ways to get rid of this “optimization” deal. Google is always on the side of the users and never the advertisers keep that in mind.

Guess what, once you have original and fresh content, people are going to want to visit your site and link to your site. Hey, we just took care of Popularity as well. I’m not saying you do not have to work on the link exchange thing but I promise that it will be minimal. Also you want to stay away from link farms, link exchange offers and paying for links. So I hear that question, how else am I going to bring links to my site? The answer is content. Write articles, submit it to article sites. Prepare a PR, submit it to Prweb.com. Believe me; all these will bring links to your site. All you have to do is, mention your website at the end of these articles and make sure you link to your site with your advertised link text.

Now you are thinking, “That’s it; I have the content and the links, I’m the king of Google”. That would be wrong. Always remember that while you are doing content and popularity, there are a million competitors doing that and more. So you want to Maintain your content. You want to update it every week so every time Google spiders come to visit your site, they find new useful information. Keep up with daily life and updated news. For example, if you sell farming supplies and the price of grain goes up, you should write an article and put it in your site. Also publish those articles on other articles sites. You can find these sites easily with a “article submit” search on Google.

And the last but not least would be Existence. I don’t want to get all philosophical on you but you have to have some type of existence online. Try to search for your company name on Google and see how many results you get; that’s your existence. You could also name this one “Brand Recognition”. You want to increase that so when somebody searches for farming supplies, they must see your name. You can do this easily by writing articles and Press Releases on a weekly basis. The more you write, the more circulation you will get. If you have a great piece of article or information, acquire a list of media outlets such as local and national newspapers, and fax it to them. They just might bite pick it up. Always remember to include your website at the end as a source and you might have yourself a million dollar makin’, traffic gettin’ website, Google top rankin’ website !!!