You have taken the time and money to create a website and you are now online. Maybe you have visitors that stop by, but no one buys or even calls. You are getting frustrated. Perhaps your customers are not online? The more likely answer is that your website is failing because of marketing mistakes you have made in building your website.

A website that fails to bring in business costs you twice.

1. For the time and expense in building the website.
2. For the lost opportunity of bringing in new business.

Let’s look at the common causes for failure: Read more…

Recently Matt Cutts has announced on his blog that Google will now be letting companies report other websites that might be taking spammy approaches and clearly violating the Google webmaster guidelines! Is Google running out of abilities to track all black hat techniques?

If someone comes across another website performing any spammy or black hat SEO techniques such as cloaking, hidden text, misleading words or deceptive redirects you can now submit the websites information to the following link:
https://www.google.com/webmasters/tools/spamreport

Am I the only one that sees a variety of problems from this? Trying to create silent police officers in the search engine optimization industry is an appetite for disaster while the potential for rather large quarrels is amazing. This leads me to believe that the spam in the search engines is really starting to reach an unprecedented amount which justifies how important it really is to market your business online through marketing and not SEO recipes. Who is on the other end making the decision whether the website being reported is actually violating any spam rules? What happens when competitors get vindictive and start to report websites that clearly are not doing anything wrong?

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Most people use search engines to find what they are searching for. This means all of your writing for the web needs to be done with the search engines in mind. It doesn’t matter if you are writing SEO content for your website, new articles or postings for your blog.

SEO copy writing is much more than just writing keyword rich text for the search engines. It must appeal to your human readers once they arrive. SEO content writing means applying keywords to your website in a way that tells the search engines how to index your website. Read more…

The days of taking a cookie cutter approach to your SEO optimization are over. You need to be aggressive with everything you do now online so it is important to go above and beyond the typical cookie cutter approach when it comes to marketing your website online. You have to really test SEO efforts and try new things to see what might work better or worse. Every industry has a great deal of competition online so it is important to do everything you can to really stand out in your specific marketplace.

Try these efforts to help increase the effectiveness of your search engine optimization efforts:

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