43 Proven Ways to Generate Sales Leads

Online

1. Turn your website into a lead generation website with an email capture form.
2. Use A/B split testing to improve your website and PPC conversions.
3. Offer your prospects a free ebook or report if they opt in
4. Interact with website visitors by supplying valuable information using auto responders.
5. Add a clear call to action on your website such as “Request a Quote”
6. Do educational email marketing to your list.
7. Publish a weekly newsletter with “how-to tips”
8. Market new products to existing customers and to your email list.
9. Purchase leads from other lead generation websites
10. Optimize your website for more targeted traffic.
11. Advertise on the search engines (PPC advertising)
12. Write a blog (business blog marketing).
13. Write articles and post on article syndication sites.
14. Put on educational events through the Web (webinars)
15. Advertise on other websites using affiliate marketing.
16. Encourage past customers to write testimonials on Yelp, Google Maps, etc.
17. Encourage WOM advertising through social media (Twitter, a Facebook page, etc.)
18. Utilize social bookmarking on Reddit, Dig, Delicious, StumbleUpon, etc
19. Participate in forums to build authority, relationships and leads.
20. Video marketing is a great way to connect with people.
21. Advertise on Facebook.
22. Develop followers on Twitter.
23. Be an educator on Linked-In Answers

Offline

1. Use multiple sources for acquiring leads.
2. Direct mail post cards or sales letters
3. Follow up with existing customers every 90 days.
4. Use a follow-up tool such as a post card or note card
5. Hire a commission only sales force.
6. Speak regularly at business or trade events.
7. Put on a seminar or workshop
8. Print advertising (newspaper, magazines, trade journals)
9. Advertise on local cable TV.
10. Advertise on radio by purchase cheaper remnant advertising
11. Join a lead referral group
12. Be active in professional associations and your local chamber of commerce.
13. Encourage referrals from current customers.
14. Develop strategic Alliances and referral channels.
15. Offer payment for referrals to partners in related industries.
16. Customer complaints can, and should be treated as opportunities.
17. Publish regular press releases
18. Make cold calls
19. Distribute door-to-door flyers.
20. Become a community volunteer.