You have just seconds to grab a prospects attention. Use trigger words to attract visitors and then encourage action. Use emotional trigger words in headlines and your content writing. They motivate action and movement within the website.
Keywords and trigger words are both important in content writing. Keywords are used in search engine optimization and bring visitors to your website, usually via search engines. Trigger words create emotion and it is this emotion that encourages action.
In marketing, there are certain trigger words that create curiosity and interest. Trigger words are the words and phrases that trigger a user into clicking or buying. Coupling trigger words with a “call to action” is especially important to create a website that converts well.
12 trigger words that work to create positive emotions and help guide people into buying.
- Free: Free is a powerful motivator to anyone on a budget.
- Limited: Makes it exclusive or at least hard to get.
- Fast: This speed word triggers the purchasing reflex. Fast results or fast delivery.
- Guarantee: Make it risk free; a sure thing.
- Save: Save time, save money…
- New: Makes people curious; is it a breakthrough product?
- Simple: Better than easy, but closely related.
- Amazing: Attention grabbing. Combine with other power words to make it simply amazing!
- Proven: Take the risk out because it is tried and true.
- Important: Makes readers take notice. After all, they don’t want to miss anything.
- Energize: Effective in psychology, health and wellness
- You: Use the word “You” to create an emotional connection with your reader.
